*This event is for international visitors.

The Beginning and End of the KOREA BEAUTY FESTIVAL,

The Welcome Center

Jun. 19 (Thu.)–July 18 (Fri.), 2025, 11:00–18:00
Front yard of Myeongdong Theater,
35 Myeongdong-gil, Jung-gu, Seoul

Programs

Idol Photo Booth, Receipt Reword Promotion, Roulette Event, Giant Jenga, Stamp Tour

EVENT

Step 1.

IXI Photo Booth Experience

For one day, I am a K-pop idol, too!

Take ID photos with a K-pop idol concept

Step 2.

K-BEAUTY GAME

Complete a simple mission, and everyone gets the goods!

Succeed in the jumbo-size Jenga & K-Beauty matching game to get a gift!

Step 3.

Myeongdong Stamp Tour

Get a free gift. All you have to do is take a tour in Myeongdong.

Visit participating shops in Myeongdong to get the stamps. The number of stamps you get will determine how many chances you have to draw lots to win a prize.

Step 4.

Receipt Reward

Get the goods for free. All you need to do is show the receipt.

Show the receipt after spending KRW 30,000 or more and participate in the survey to get a chance to win the prize!

Stamp Tour Map

HOW TO

Collect stamps at 6 affiliated stores

Bring your stamps to the Welcome Center

Collect 2 or 4 or 6 stamps
for a chance to win special gifts

*Bring your passport to join the stamp tour at Lotte Duty Free and Shinsegae Duty Free.

Directions

Public Transportation

SUBWAY

Subway Line2 Euljiro 1-ga Station

Exit 6 to Myeongdong Theater

Subway Line4 Myeongdong Station

Exit 6 to Myeongdong Theater

BUS

Bus Stop
Bus Number
Eulji-ro 1(il)-ga, Royal hotel(02-156)
(Blue)

105, 149, 152, 261, 500, 202, 472, 408

Lotte Dept. store(02-140)
(Blue)

143, 151, 152, 202, 261, 262, 500, 501, 701, 702

(Green)

7017, 7021, 0014

(Red)

2100, 2300, 2500

Lotte Young Plaza(02-142)
(Blue)

500, 103, 105, 143, 149, 151, 262, 401, 406, 202, 408, 152, 162, 163, 201, 261, 701

(Green)

0015, 7017, 7021, 7022

Toegyero 2(i)-ga, Myeong-dong Station (Exit 7)(02-234)
(Blue)

104, 105, 463, 604

(Green)

7011, 0211, 0013

Euljiro 2-ga Industrial Bank of Korea head office, Seoul Regional Labor Administration(02-158)
(Blue)

149, 152, 202, 261, 472, 500, 501, 701, 702A, 702B

(Green)

7017, 7021

(Red)

2100, 2300,2400, 2500