scene 1. Wellness
Embark on Healthy Beauty
The opening ceremony kicks off with a Pilates performance
that represents healthy beauty.
The start of a festival for global K-beauty fans
The opening ceremony of the KOREA BEAUTY FESTIVAL
The opening ceremony of the KOREA BEAUTY FESTIVAL
Discover the latest trends
in beauty, wellness, and
fashion
at our special
opening ceremony for
global K-beauty fans!
Exit 1 of Dongdaemun History and Culture Park Station (Lines 2, 4, and 5)
Closest from the B2 level entrance to Oullim Square, the DDP Market, the Design Lab, and the Museum
Exit 2 of Dongdaemun History and Culture Park ▪️ Station (Lines 2, 4, and 5)
Closest to the first floor entrance of the Design Lab and the Dongdaemun History and Culture Park entrance (near Gallery Mun and underground parking lot)
N13, N16, N30, N62, 105,
144, 261, 301, 420
2014, 2233, 7212
01A, 04
04
105, 144, 152, 261, 301,
420, N13, N16, N30, N62
2012, 2015, 2233, 7212
9403
01B
Facilities
Luggage Storage(Art Hall)
Store your luggage and enjoy the festival hands-free.
Prayer Room
A prayer room for Islamic tourists.
Stamp Rally
Stamp Rally Event Booth
Visit the K-Beauty
Street & Town Booth and collect stamps
to earn gifts!
Receipt Gift Event
Receipt Gift Event Booth
Gift provided based on purchase amount with receipts from Dongdaemun stores.
Embark on Healthy Beauty
The opening ceremony kicks off with a Pilates performance
that represents healthy beauty.
Express Beauty
Musical actors express a performance related to hair and
makeup through dance and acting.
Complete K-beauty with fashion
A fashion show that expresses K-beauty, completed with fashion and
infused with musical elements.
K-BEAUTY PLAZA
In Oullim Square
The place where you open the gate to the world of K-Beauty,
where visitors from all around the world can see the splendid transformation of global K-beauty.
Signature Hair Show
with Jenny House
Oullim Sqaure Stage
June 20 (Fri.)
19:30~20:00
*Reservation required
Signature Fashion Show
with PHENOMENON SEEPER
Oullim Square Stage
June 21 (Sat.)
19:30~20:00
*Reservation required
K-POP Quiz Show
Oullim Sqaure Stage
June 20 (Fri.)
June 21 (Sat.)
14:30~15:00
K-POP Dance Crew Performance
Oullim Sqaure Stage
June 20 (Fri.)
June 22 (Sun.)
16:00~17:00
Photo Zone
K-Beauty Experience Booth
Receipt Gift Event
Receipt Gift Event Booth
Gift provided based on purchase amount with receipts from Dongdaemun stores.
SMOOVÉ
Body Care Solution Recommendation, Product Display, and Hands-On Experience
STARLIKE
Free Gift by Following Our Social Media & Exploring Product Displays and Experiences.
Growell Company
Product Display, Free Gift with Social Media Follow & Photo Participation.Roll-On Perfume Making (Limited to the First 10 People on Weekdays / 20 People on Weekends).
HDC Resort Park Roche & Oak Valley
Balance pad experience event
High1 Resort
Aroma Roll-On Making, Personalized Perfume Creation, Ear Acupressure Therapy, and Sasang Constitutional Medicine Testing
RomyZian Garden
Nature’s Fragrance Blending Experience Program
Gangwon State(Economic Promotion Agency)
Gangwon Wellness Sasang Constitutional Medicine Experience and Wellness Facility Tours in Gangwon Province
K-BEAUTY STREET
In the Art Hall Corridor
Get hands-on with real K-Beauty products and connect with your favorite brands in a fun and natural way.
This is your chance to enjoy a memorable first encounter with the world of K-Beauty — up close and personal.
Photo Zone
K-Beauty Magazine
Dress in the hottest K-beauty style and capture your own vibe
Fashion Exhibition
K-Beauty Street
with CFDK
New Wave Boys x Saint Ego
[BE DARK SUN]
K-beauty Exhibition & Experience
K-Beauty Theme Booth
An exhibition and experience zone
where visitors can find K-beauty
products of different themes.
abits
Product Display and Hands-On Experience & Free Gift by Following Our Social Media
MACBON CO.,LTD.
Product Display, Find Your Perfect Lash Lift Rod, Eyelash Type Recommendation, Roulette Event, Photo Zone & AR Filter
MiniGlam
Product Display and Hands-on Experience, Free Gift with Social Media Photo Participation
VDL
Product Display
K-BEAUTY TOWN
In Art Hall Building 2
A comprehensive K-Beauty exhibition with a town concept,
where visitors can try makeup & hair, fashion, health & wellness.
Walk-in registration may involve waiting times depending on circumstance.
This event is for international visitors. Korean nationals can register on-site only, with possible restrictions on participation in experiences and events.
COCORY Color Inc.
Self Personal Color Analysis with Kiosk, Personal Balance Program Experience
VDL
Touch-up Service, Color Cosmetics Experience
THEPURELOTUS
Skin Analysis with Portable Moisture Meter and Product Experience
K-Beauty Culture Tourism Assocition
Hair & Makeup Styling Show, Aroma Insight Card Consulting
Korea Skin Consulting Center
Customized Cosmetics Consulting & Aroma Insight Consulting
Korea Cosmetic Industry Institute(Beauty Play)
Touch-Up Service & Personal Color Analysis
Scott Hamish
Men’s Beauty Exhibition & Experience Event
Jennyhouse
Idol makeup touch-up service
imageHO
Free Personal Color Analysis & Self-Tester Experience Zone
Modoru
Hair Consultation, Hair Product Experience
Parkjun Beauty Lab & Ecojardin
Scalp Diagnosis, Hair Personal Color Experience
UNaFF
Hair Styling Experience
Collection With Charlie Jeong
Hair Styling Service Experience
KAIYA
Custom Patch Experience
TRIPPY MACHINE
Custom Patch Experience
PHENOMENON SEEPER
Fashion Consulting
Cho Ha Young Hanbok
Hanbok Experience
M PLAYGROUND
Fashion Consulting
EYC
Custom Printing Experience
Tripleroot
Fashion Consulting & Custom Patch Experience
Busan City, Busan Economic Promotion Agency
MBTI Test (Tourism) Prescription & Skin Measurement — Beautyround Device Experience
Seoul K-Medi Center
Traditional Korean Herbal Warm Eye Mask Making Program
Chungbuk Innovation Institute of Science&Technology
Mental Pharmacy Prescription, Traditional Korean Herbal Aroma Mosquito Repellent Making, Etc.
Jeonbuk Culture & Tourism Foundation
Yoga Program, Meditation Program Experience
Jeollanam-do Heart Health Healing Center
Traditional Korean Herbal Oil Making Experience
Incheon Tourism Organization
Tea Ceremony with a Monk, Aromatherapy Experience
Lienjang Plastic Surgery • Dermatology Clinic
Skin & Plastic Surgery Consultation
AB Plastic Surgery
Social Media Follow & Visit Event
Bright Eye Clinic
Vision Test, Indirect Ophthalmoscopy
Saint Mary's JIN Eye Center
Experience Book Exhibition
BIOFACE Clinic
Vision Correction, Presbyopia, Cataract Consultation
WOOJOOYON Korean Medicine Clinic
Introduction to the BIOFACE Brand and Procedures, Lifting Experience
Gangnam 365 Dental Clinic
Introduction to Whitening Products and Dental Clinic
ELITE Plastic Surgery
Photo Event, Consultation, Q&A
K-BEAUTY TRAVEL MART
In Conference Hall
A place to get insights
from experts and build a business network.
June 19 (Thu.), DDP Conference Hall
Advance consultation matching and walk-in matching to connect with the sellers in South Korea.
1:1 business meetings with overseas buyers
* Development of new products with visiting foreign counterparts in the converged beauty (hair, makeup, and fashion), medical, and wellness industries and discussions on attracting foreign visitors.
50 sellers participating from the beauty, medical, and wellness industries; tables for business consultation provided.
70 overseas buyers who are capable of collaboration and commercialization in different themes, and spending consumers along with South Korean buyers will be joining the event.