KOREA

BEAUTY FESTIVAL

K-BEAUTY TOWN FESTIVAL

K-BEAUTY TOWN

A full lineup of fantastic experience programs

KOREA BEAUTY FESTIVAL K-BEAUTY TOWN

June 19–22, 2025 / 4 Days

*This event is for international visitors.

The start of a festival for global K-beauty fans
The opening ceremony of the KOREA BEAUTY FESTIVAL

The opening ceremony of the KOREA BEAUTY FESTIVAL

Discover the latest trends in beauty, wellness, and fashion
at our special opening ceremony for global K-beauty fans!

Directions

Public Transportation

SUBWAY

Exit 1 of Dongdaemun History and Culture Park Station (Lines 2, 4, and 5)

Closest from the B2 level entrance to Oullim Square, the DDP Market, the Design Lab, and the Museum

Exit 2 of Dongdaemun History and Culture Park ▪️ Station (Lines 2, 4, and 5)

Closest to the first floor entrance of the Design Lab and the Dongdaemun History and Culture Park entrance (near Gallery Mun and underground parking lot)

BUS

Bus Stop
Bus Number
Dongdaemun History and Culture Park(02-173)
(Blue)

N13, N16, N30, N62, 105,
144, 261, 301, 420

(Green)

2014, 2233, 7212

(Yellow)

01A, 04

Dongdaemun Design Plaza(02-920)
(Tour)

04

Dongdaemun History and Culture Park(02-174)
(Blue)

105, 144, 152, 261, 301,
420, N13, N16, N30, N62

(Green)

2012, 2015, 2233, 7212

(Red)

9403

(Yellow)

01B

eVENTS & FACILITIES

  • Facilities

    Luggage Storage(Art Hall)

    Store your luggage and enjoy the festival hands-free.

    Prayer Room

    A prayer room for Islamic tourists.

  • Stamp Rally

    Stamp Rally Event Booth

    Visit the K-Beauty
    Street & Town Booth and collect stamps
    to earn gifts!

  • Receipt Gift Event

    Receipt Gift Event Booth

    Gift provided based on purchase amount with receipts from Dongdaemun stores.

Opening Ceremony

Jun. 19, 2025 (Thu.) PM 19:00 - 20:00
DDP Oullim Square
  • scene 1. Wellness

    Embark on Healthy Beauty

    The opening ceremony kicks off with a Pilates performance
    that represents healthy beauty.

  • scene 2. Hair & Make-up

    Express Beauty

    Musical actors express a performance related to hair and
    makeup through dance and acting.

  • scene 3. Fashion Show

    Complete K-beauty with fashion

    A fashion show that expresses K-beauty, completed with fashion and
    infused with musical elements.

K-BEAUTY PLAZA

In Oullim Square

The place where you open the gate to the world of K-Beauty,
where visitors from all around the world can see the splendid transformation of global K-beauty.

Stage Programs

* Advance reservation recommended
  • Signature Hair Show

    with Jenny House

    Oullim Sqaure Stage

    June 20 (Fri.)
    19:30~20:00
    *Reservation required

  • Signature Fashion Show

    with PHENOMENON SEEPER

    Oullim Square Stage

    June 21 (Sat.)
    19:30~20:00
    *Reservation required

  • K-POP Quiz Show

    Oullim Sqaure Stage

    June 20 (Fri.)
    June 21 (Sat.)
    14:30~15:00

  • K-POP Dance Crew Performance

    Oullim Sqaure Stage

    June 20 (Fri.)
    June 22 (Sun.)
    16:00~17:00

Experience Zone

  • Photo Zone

  • K-Beauty Experience Booth

  • Receipt Gift Event

    Receipt Gift Event Booth

    Gift provided based on purchase amount with receipts from Dongdaemun stores.

K-BEAUTY
Experience Booth

Make up

SMOOVÉ

Body Care Solution Recommendation, Product Display, and Hands-On Experience

STARLIKE

Free Gift by Following Our Social Media & Exploring Product Displays and Experiences.

Hair

Growell Company

Product Display, Free Gift with Social Media Follow & Photo Participation.Roll-On Perfume Making (Limited to the First 10 People on Weekdays / 20 People on Weekends).

Wellness

HDC Resort Park Roche & Oak Valley

Balance pad experience event

High1 Resort

Aroma Roll-On Making, Personalized Perfume Creation, Ear Acupressure Therapy, and Sasang Constitutional Medicine Testing

RomyZian Garden

Nature’s Fragrance Blending Experience Program

Gangwon State(Economic Promotion Agency)

Gangwon Wellness Sasang Constitutional Medicine Experience and Wellness Facility Tours in Gangwon Province

K-BEAUTY STREET

In Art Hall Corridor

Get hands-on with real K-Beauty products and connect with your favorite brands in a fun and natural way.
This is your chance to enjoy a memorable first encounter with the world of K-Beauty — up close and personal.

  • Photo Zone

    K-Beauty Magazine

    Dress in the hottest K-beauty style and capture your own vibe

  • Fashion Exhibition

    K-Beauty Street
    with CFDK

    New Wave Boys x Saint Ego
    [BE DARK SUN]

  • K-beauty Exhibition & Experience

    K-Beauty Theme Booth

    An exhibition and experience zone
    where visitors can find K-beauty
    products of different themes.

K-BEAUTY
Exhibition & Experience

Make up

abits

Product Display and Hands-On Experience & Free Gift by Following Our Social Media

MACBON CO.,LTD.

Product Display, Find Your Perfect Lash Lift Rod, Eyelash Type Recommendation, Roulette Event, Photo Zone & AR Filter

MiniGlam

Product Display and Hands-on Experience, Free Gift with Social Media Photo Participation

VDL

Product Display

K-BEAUTY TOWN

In Art Hall 2

A comprehensive K-Beauty exhibition with a town concept,
where visitors can try makeup & hair, fashion, health & wellness.

Admission to K-Beauty Town is available by prior reservation or walk-in registration on the day of the event. (Free)

Walk-in registration may involve waiting times depending on circumstance.

This event is for international visitors. Korean nationals can register on-site only, with possible restrictions on participation in experiences and events.

K-BEAUTY STUDIO

Make up

COCORY Color Inc.

Self Personal Color Analysis with Kiosk, Personal Balance Program Experience

VDL

Touch-up Service, Color Cosmetics Experience

THEPURELOTUS

Skin Analysis with Portable Moisture Meter and Product Experience

K-Beauty Culture Tourism Assocition

Hair & Makeup Styling Show, Aroma Insight Card Consulting

Korea Skin Consulting Center

Customized Cosmetics Consulting & Aroma Insight Consulting

Korea Cosmetic Industry Institute(Beauty Play)

Touch-Up Service & Personal Color Analysis

Scott Hamish

Men’s Beauty Exhibition & Experience Event

Jennyhouse

Idol makeup touch-up service

Hair

imageHO

Free Personal Color Analysis & Self-Tester Experience Zone

Modoru

Hair Consultation, Hair Product Experience

Parkjun Beauty Lab & Ecojardin

Scalp Diagnosis, Hair Personal Color Experience

UNaFF

Hair Styling Experience

Collection With Charlie Jeong

Hair Styling Service Experience

K-BEAUTY Shop

Fashion

KAIYA

Custom Patch Experience

TRIPPY MACHINE

Custom Patch Experience

PHENOMENON SEEPER

Fashion Consulting

Cho Ha Young Hanbok

Hanbok Experience

M PLAYGROUND

Fashion Consulting

EYC

Custom Printing Experience

Tripleroot

Fashion Consulting & Custom Patch Experience

K-BEAUTY Park

Wellness

Busan City, Busan Economic Promotion Agency

MBTI Test (Tourism) Prescription & Skin Measurement — Beautyround Device Experience

Seoul K-Medi Center

Traditional Korean Herbal Warm Eye Mask Making Program

Chungbuk Innovation Institute of Science&Technology

Mental Pharmacy Prescription, Traditional Korean Herbal Aroma Mosquito Repellent Making, Etc.

Jeonbuk Culture & Tourism Foundation

Yoga Program, Meditation Program Experience

Jeollanam-do Heart Health Healing Center

Traditional Korean Herbal Oil Making Experience

Incheon Tourism Organization

Tea Ceremony with a Monk, Aromatherapy Experience

Health

Lienjang Plastic Surgery • Dermatology Clinic

Skin & Plastic Surgery Consultation

AB Plastic Surgery

Social Media Follow & Visit Event

Bright Eye Clinic

Vision Test, Indirect Ophthalmoscopy

Saint Mary's JIN Eye Center

Experience Book Exhibition

BIOFACE Clinic

Vision Correction, Presbyopia, Cataract Consultation

WOOJOOYON Korean Medicine Clinic

Introduction to the BIOFACE Brand and Procedures, Lifting Experience

Gangnam 365 Dental Clinic

Introduction to Whitening Products and Dental Clinic

ELITE Plastic Surgery

Photo Event, Consultation, Q&A

K-BEAUTY TRAVEL MART

In Conference Hall

A place to get insights
from experts and build a business network.

June 19 (Thu.), DDP Conference Hall

Advance consultation matching and walk-in matching to connect with the sellers in South Korea.

1:1 business meetings with overseas buyers

* Development of new products with visiting foreign counterparts in the converged beauty (hair, makeup, and fashion), medical, and wellness industries and discussions on attracting foreign visitors.

50 sellers participating from the beauty, medical, and wellness industries; tables for business consultation provided.

70 overseas buyers who are capable of collaboration and commercialization in different themes, and spending consumers along with South Korean buyers will be joining the event.