KOREA BEAUTY FESTIVAL
2025.06.19 - 07.18 / 1 Month
Popular tourist spots across Seoul, including Dongdaemun, Myeong-dong, Seongsu and more
Experience the infinite possibilities of K-beauty at the KOREA BEAUTY FESTIVAL!
From the innovation of K-beauty to the style of K-fashion and the philosophy of K-wellness,
the KOREA BEAUTY FESTIVAL is an event where you can experience the essence
of K-beauty in one place.
As a beauty tourism festival targeting global tourists, the KOREA BEAUTY FESTIVAL
is where you can experience and enjoy Korea’s beauty lifestyle
from hair, makeup, and fashion to medical and wellness services.
Discover the new you at the KOREA BEAUTY FESTIVAL!
This summer, which will be heated up with K-beauty, the KOREA BEAUTY FESTIVAL awaits beautiful people from around the world.
We invite companies to participate in KOREA BEAUTY FESTIVAL 2025, a global K-beauty tourism festival.
We invite companies to provide experience and promotion programs during the period of the KOREA BEAUTY FESTIVAL, with an opportunity to experience and enjoy K-beauty.
an event introducing and providing foreigners visiting Korea Your interest and support will be very much appreciated.
KOREA BEAUTY FESTIVAL Event Period: Jun. 19 (Thu.)–Jul. 18 (Fri.), 2025, for 1 month
◦ Eligibility and Requirements : Domestic businesses and corporations that have ownership of products and services for provision and are operating as of the day of the announcement
* Companies capable of online and offline customer response in foreign languages (Online: Operating English website, offering payment service targeting foreigners/Offline: Capable of receiving foreign customers and offering payment service for them)
◦ Categories : K-beauty-related categories including hair and makeup, fashion, medical service, wellness, shopping (distribution), and tourism (air travel and accommodations)
◦ Description : Operating the K-Beauty Town/K-Beauty Trend Spot and providing experience programs, operating collaborative promotional events and providing special benefits, commercializing and promoting tour products, performing online and offline promotional marketing activities in Korea and abroad, etc.
◦ Invitation Period : Mar. 31, 2025 (Mon.) - registration closing (to be notified separately)
◦ Application Method : Direct application for participation in the KOREA BEAUTY FESTIVAL Participant Invitation page (http://koreabeautyfestival.com/participation/participation_now/1)
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