scene 1. Wellness
Embark on Healthy Beauty
The opening ceremony kicks off with a Pilates performance
that represents healthy beauty.
The start of a festival for global K-beauty fans
The opening ceremony of the KOREA BEAUTY FESTIVAL
The opening ceremony of the KOREA BEAUTY FESTIVAL
Discover the latest trends
in beauty, wellness, and
fashion
at our special
opening ceremony for
global K-beauty fans!
Facilities
Luggage Storage(Art Hall)
Store your luggage and enjoy the festival hands-free.
Prayer Room
A prayer room for Islamic tourists.
Stamp Rally
Stamp Rally Event Booth
Visit the K-Beauty
Street & Town Booth and collect stamps
to earn gifts!
Receipt Gift Event
Receipt Gift Event Booth
Gift provided based on purchase amount with receipts from Dongdaemun stores.
Embark on Healthy Beauty
The opening ceremony kicks off with a Pilates performance
that represents healthy beauty.
Express Beauty
Musical actors express a performance related to hair and
makeup through dance and acting.
Complete K-beauty with fashion
A fashion show that expresses K-beauty, completed with fashion and
infused with musical elements.
K-BEAUTY PLAZA
In Oullim Square
The place where you open the gate to the world of K-Beauty,
where visitors from all around the world can see the splendid transformation of global K-beauty.
Signature Hair Show
with Jenny House
Oullim Sqaure Stage
June 20 (Fri.)
19:30~20:00
*Reservation required
Signature Fashion Show
with PHENOMENON SEEPER
Oullim Square Stage
June 21 (Sat.)
19:30~20:00
*Reservation required
K-POP Quiz Show
Oullim Sqaure Stage
June 20 (Fri.)
June 21 (Sat.)
14:30~15:00
K-POP Dance Crew Performance
Oullim Sqaure Stage
June 20 (Fri.)
June 22 (Sun.)
16:00~17:00
Photo Zone
K-Beauty Experience Booth
Receipt Gift Event
Receipt Gift Event Booth
Gift provided based on purchase amount with receipts from Dongdaemun stores.
K-BEAUTY STREET
In the Art Hall Corridor
Get hands-on with real K-Beauty products and connect with your favorite brands in a fun and natural way.
This is your chance to enjoy a memorable first encounter with the world of K-Beauty — up close and personal.
Photo Zone
K-Beauty Magazine
Dress in the hottest K-beauty style and capture your own vibe
Fashion Exhibition
K-Beauty Street
with CFDK
New Wave Boys x Saint Ego
[BE DARK SUN]
K-beauty Exhibition & Experience
K-Beauty Theme Booth
An exhibition and experience zone
where visitors can find K-beauty
products of different themes.
K-BEAUTY TOWN
In Art Hall Building 2
A comprehensive K-Beauty exhibition with a town concept,
where visitors can try makeup & hair, fashion, health & wellness.
Walk-in registration may involve waiting times depending on circumstance.
This event is for international visitors. Korean nationals can register on-site only, with possible restrictions on participation in experiences and events.
K-BEAUTY TRAVEL MART
In Conference Hall
A place to get insights
from experts and build a business network.
June 19 (Thu.), DDP Conference Hall
Advance consultation matching and walk-in matching to connect with the sellers in South Korea.
1:1 business meetings with overseas buyers
* Development of new products with visiting foreign counterparts in the converged beauty (hair, makeup, and fashion), medical, and wellness industries and discussions on attracting foreign visitors.
50 sellers participating from the beauty, medical, and wellness industries; tables for business consultation provided.
70 overseas buyers who are capable of collaboration and commercialization in different themes, and spending consumers along with South Korean buyers will be joining the event.