scene 1. Wellness
Embark on Healthy Beauty
The opening ceremony kicks off with a Pilates performance
that represents healthy beauty.
A full lineup of fantastic experience programs
KOREA BEAUTY FESTIVAL K-BEAUTY TOWN
The start of a festival for global K-beauty fans
The opening ceremony of the Korea Beauty Festival
The opening ceremony of the Korea Beauty Festival
Discover the latest trends
in beauty, wellness, and
fashion at our special
opening ceremony for
global K-beauty fans!
Embark on Healthy Beauty
The opening ceremony kicks off with a Pilates performance
that represents healthy beauty.
Express Beauty
Musical actors express a performance related to hair and
makeup through dance and acting.
Complete K-beauty with fashion
A fashion show that expresses K-beauty, completed with fashion and
infused with musical elements.
Facilities
Press Center
A dedicated area for press investigation and coverage
Prayer Room
A prayer room for Islamic tourists.
Stamp Rally
Stamp Rally Event Booth
Visit the K-Beauty
Street & Town Booth and collect stamps
to earn gifts!
Receipt Reward
Receipt Reward Event Booth
Gifts are issued to customers who purchase more
than a certain amount in the Dongdaemun retail zone.
Receipt Reward Event Booth
Gifts are issued to customers who purchase more
than a certain amount in the Dongdaemun retail zone.
K-BEAUTY PLAZA
In Oullim Square
The place where you open the gate to the world of K-Beauty,
where visitors from all around the world can see the splendid transformation of global K-beauty.
Signature Hair Show
with Jenny House
Oullim Sqaure Stage
June 20 (Fri.)
19:30~20:00
*Reservation required
June 20 (Fri.) 19:30 - 20:00
*Reservation required
Signature Fashion Show
with Designer: Council of Fashion Designers of Korea
Oullim Square Stage
June 21 (Sat.)
19:30~20:00
*Reservation required
June 21 (Sat.) 19:30 - 20:00
*Reservation required
K-POP Quiz Show
Oullim Sqaure Stage
June 20 (Fri.)
June 21 (Sat.)
14:30~15:00
June 20 (Fri.), June 21 (Sat.) 14:30~15:00
K-POP Dance Crew Performance
Oullim Sqaure Stage
June 20 (Fri.)
June 22 (Sun.)
16:00~17:00
June 20 (Fri.), June 22 (Sun.) 16:00~17:00
Photo Zone
K-Beauty Experience Booth
Receipt Reward
Receipt Reward Event Booth
Gifts are issued to customers who purchase more
than a certain amount in the Dongdaemun retail zone.
Receipt Reward Event Booth
Gifts are issued to customers who purchase more
than a certain amount in the Dongdaemun retail zone.
K-BEAUTY STREET
In the Art Hall Corridor
A place where visitors can have a first-hand
experience with K-Beauty Brands and experience
the beauty and styling senses in the backstage
of a fashion show.
A photo-zone area inspired the images
of the backstage of a fashion show.
Photo Zone
K-Beauty Back-Stage
A photo-zone area inspired the images
of the backstage of a fashion show.
New Wave Boys x Saint Ego
[BE DARK SUN]
Fashion Exhibition
K-Beauty Street
with CFDK
New Wave Boys x Saint Ego
[BE DARK SUN]
An exhibition and experience zone
where visitors can find K-beauty
products of different themes.
K-beauty Exhibition & Experience
K-Beauty Back-Stage
Theme Booth
An exhibition and experience zone
where visitors can find K-beauty
products of different themes.
K-BEAUTY TOWN
In Art Hall Building 2
A comprehensive K-Beauty exhibition
with a town concept, where visitors
can try makeup & hair, fashion, health & wellness.
There may be a waiting time for walk-in registration depending on the situation on the day of event.
This event is for foreigners. South Korean citizens are admitted only through walk-in registrations, and certain restrictions on participating in programs and events may apply.
K-BEAUTY TRAVEL MART
In Conference Hall
A place to get insights
from experts and build a business network.
June 19 (Fri.), DDP Conference Hall
Advance consultation matching and walk-in matching to connect with the sellers in South Korea.
1:1 business meetings with overseas buyers
* Development of new products with visiting foreign counterparts in the converged beauty (hair, makeup, and fashion), medical, and wellness industries and discussions on attracting foreign visitors.
50 sellers participating from the beauty, medical, and wellness industries; tables for business consultation provided.
70 overseas buyers who are capable of collaboration and commercialization in different themes, and spending consumers along with South Korean buyers will be joining the event.